Girl you need to know: Fashion designer and social media manager Rebe Burgess

3 October 2018
By Fashion Quarterly

Rebe Burgess

Rebe Burgess has been steadily making a name for herself over the last few years as designer of her brand Rebe, a social media specialist for Muse Boutique and just a general cool-girl about town. The 24-year-old chatted to Miss FQ about how she’s got to where she is, what’s coming up next and why she’s a girl you need to know.

Did you study, if so, where and doing what?
University of Auckland. I have a Bachelor of Science majoring in Marine Science.

What’s your story? How did you get to where you are today?
I was born in the ‘Naki, but moved to Hamilton with my family when I was young, which is where I spent most of my schooling years. When I finished up with school I decided to move to Auckland to study biology at uni, but always knowing I somehow wanted to pursue my thing for fashion (the cheese!). I started up a style blog while I was studying, which lead to an interest in social media. I had my first part-time role as social media manager for New Zealand designer Andrea Moore, and then got into content creation for various other brands and businesses. Once I finished up at uni, I decided to launch Rebe, starting with my first line of hats made here in NZ. Not long after, I landed my dream role at Muse Boutique as social media manager and assistant buyer. In May 2018, I launched my first footwear design, the Studio Boot, and am now working on launching my summer shoe styles along with new hats for October 2018.


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boots R us @rebeofficial 👢🤙🏻

A post shared by R e b e (@rebeburgess) on

When did you know you wanted to work in fashion?
Pretty much as early as I could remember/could dress myself.

If you had to sum up all of your projects/jobs in one sentence, how would you describe them?
A lot of blood, sweat & tears, but all worth it.

How did you get started with the Rebe brand?
I saw a fabulous woman wearing a wide brim hat – and I wanted one! I did some research, then decided to design and produce my first wide brim panama style under the label Rebe.


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A team ✨ beyond grateful for you @oliviaviincent 💚💚💚

A post shared by R e b e (@rebeburgess) on

Where has this taken you?
I’m now designing shoes! I flew to Italy earlier this year to meet with the owner of a small family-run artisan workshop, where we finalised the sample of my first design: the Studio Boot. It was a super special experience.

Can you share what it’s been like being a female working in this sector?
It’s been empowering. There are so many amazing women who work in this industry and who have shown so much encouragement and support for what I’ve launched, and are more than willing to give advice and offer mentoring. I think it’s important for women in business to reach out to one another and support each other.

Do you have any advice for Miss FQ readers who want to do something similar?
Back yourself! It can be daunting putting yourself out there (I know the feels!) but having the confidence to pursue your passions is everything. Also don’t be afraid to ask for advice – if you need a bit of guidance or reassurance, reach out to someone in the industry and try to organise a catch up over coffee. It can be super inspiring meeting and listening to what they have to say.


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where in the world is Carmen y’all 🕵🏽‍♀️

A post shared by R e b e (@rebeburgess) on

How important is female empowerment to you and why?
It’s critical and a key part to succeeding in this industry, being able to follow your passions, to be creative and expressive, and to have the confidence to own what you do. I have the most amazing support network, family, best friends, women who I work with, who have always been so encouraging. It gave me the confidence to launch the brand, and continues to give me confidence in all the decisions I make. Through the product I create, I hope to empower and support the women wearing them! We all must support and celebrate each other.

How would you describe your strengths?
I’m pretty determined and hard working.

How do you define success?
Doing what you love every day!

What has been your greatest accomplishment or milestone to date?
The launch of my first shoe design, the Studio Boot.


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The Studio Boot in NYC 🖤

A post shared by R E B E (@rebeofficial) on

What are some challenges you’ve faced or had to overcome?
Juggling full time work and running a business. There have been some pretty hectic and overwhelming times but I wouldn’t have it any other way!

What motivates you?
Making my parents proud.

Do you have favourite quote or mantra to live by?
Everything happens for a reason.

Which websites, blogs and podcasts do you rate?
I absolutely LOVE the NPR: How I Built This podcasts. SO GOOD!!


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THE DREW FEDORA | Now available at @caughley WLG 💛 #RebeOfficial.

A post shared by R E B E (@rebeofficial) on

What are you doing when you’re not working hard?
Usually downtime with my boyfriend or getting brunch with the girls.

What was your dream job growing up?
Fashion designer.

Where do you see yourself in five years?
Designing for and managing my brand at an international level. And travelling lots!

@rebeburgess   |    @rebeofficial

Photos: Instagram


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