Yu Mei x GAG large dog collar

Yu Mei x Good as Gold is the coolest collab ever

2 June 2016

Watch out Karen Walker, competition is heating up in the luxury pet accessories market.

Jessie Wong, the Wellington-based designer behind leatherware brand, Yu Mei, has teamed up with Good as Gold to produce a six-piece capsule collection of bags, small leather goods, and possibly the chicest dog collars we’ve ever seen.

True to Jessie’s devotion to understated luxury, everything in the Yu Mei x GAG collection is handmade in Wellington using locally sourced materials and the highest quality deer nappa, and true to her utilitarian design MO, the items are built for purpose – every new abrasion and scratch to tell the story of the wearer’s adventures. Been struggling to find the time to take Rover to the dog park lately? Let this be your motivation.

Priced from $19 for the leather key fob, to $399 for Yu Mei’s signature 3/4 Braidy bag in a brand new, navy blue hue, there’s something in the collection for everyone. Just make sure you get in quick before it all goes walkies.

And can we please take a minute to appreciate the stars of the campaign, Buster and Zuma? If their on-point smizing is anything to go by, they’ll soon be taking the pet modelling world by storm. Toast who?

Click through the gallery above to shop the complete Yu Mei x GAG collection.

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