Willow Smith’s first Chanel campaign is finally here

28 June 2016

Daddy’s little girl is all grown up and making a name for herself!

Willow Smith was announced as Chanel’s new eyewear It girl in March and today the internet is cheering because her first #girlboss-worthy campaign has landed.

In the ad, shot by Karl Lagerfeld himself, the 15-year-old ambassador is seen donning the lastest in-vogue spec styles with Chanel ribbons cutely tied around her iconic baby dreads, making girls around the world reconsider how leftover shopping wrapping (read: just the ribbons) can be chicly recycled for accessorising and environmental purposes. Who knew?!

The fresh black and white campaign images of her nonchalantly lounging in the Chanel shades undoubtedly prove how fast the undeniably cool teen is becoming an influencer.

Miss Willow Smith is a girl to watch out for.

Share:

Sign up & Join
FQ Insider

Unlock exclusive content, behind-the-scenes insights, and special offers by becoming an FQ Insider.

Fashion Quarterly Winter 2023 Cover
Fashion Quarterly Winter 2023 Cover

Sign up & Join
FQ Insider

Unlock exclusive content, behind-the-scenes insights, and special offers by becoming an FQ Insider.

Become an FQ Insider.

Sign up to the Fashion Quarterly newsletter.

*Ts&Cs apply.
Find out more at fq.co.nz/fq-newsletter