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Why blusher is a beauty trend that’s back in a very big way

19 April 2019

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Say hello again to the beauty staple you forgot all about.


Having endured seasons of contouring so technical you need an architect to achieve perfect placement, then eye-blinding highlighters adding a glazed-donut sheen to every surface, it’s now time for blush to return to prominence.

The antidote to a chiselled cheekbone, a flush of blush conveys vitality and health, without looking overly contrived.

Some reasons for its revival? A dalliance with diffused powder colour across cheeks and lips dominating fashion week runways; the relentless pursuit of ‘glow’ meaning flat, matte formulas have been revised with finely-milled lustre; and ingredient innovation turning unique textures – think feather-light whipped cream – into powders that deliver incredibly flattering results.

Here are Fashion Quarterly’s top 10 picks for achieving that rosy glow:


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