Swarovski Valentine's Day collections #InfiniteSpark

Swarovski kicks off 2020 by celebrating all facets of love

31 January 2020


There’s nothing like a beautiful piece of jewellery to set your heart aflutter.

When you describe that moment, that thing, that happens when two people lock eyes and begin to fall in love, you describe it as a spark; it’s something that you feel, but can’t explain. In that moment, a type of energy passes between you and you feel the beginnings of your journey into love with this person. It only stands to reason that as lovers of fashion, we know all too well you can feel much the same thing for a beautiful piece of jewellery (the heart wants what the heart wants, after all!) but particularly when it is gifted to you by the one that makes your heart race that much faster.

A ‘spark’ was the initial inspiration for Swarvoski to explore when putting together their newest jewellery lines – Infinity, Lifelong Heart and Attract Soulmates – which we guarantee will be giving you all the feels whether it’s Valentine’s Day or any other day of the year. Shining a light on the various symbols of love and romance, Swarovski has reinterpreted and modernised traditional designs, such as the infinity symbol, bringing them into the new decade and reimagined for the modern woman.

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Polished golden metal tones combine with shimmering Swarovski crystal pavé embellishment to create the beautiful and meaningful ‘Infinity’ collection (our pick has to be the stunning Infinity cuff!), while ‘Lifelong Heart’ showcases a collection of delicate knotted hearts in dual tones and sparkling Swarovski crystal. Lastly, ‘Attract Soulmates’ is an extension of Swarovski’s popular line centred on the concept of ‘you and me’ – each piece features two closely positioned Swarovski crystals to symbolize the eternal bond between soulmates – meaning any of these designs would make the perfect gift for loved ones, for friends or even for yourself.

To see our picks from the three collections, check out our gallery below.


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