Calvin Klein has revealed their Spring 2016 campaign in full – starring a stellar line-up of talent, including Justin Bieber and Kendall Jenner
The campaign, photographed by avant-garde photographer and filmmaker Tyrone Lebon, showcases Biebs in his smalls lunging next to a Greek statue and staring into the distance in front of a dramatic sunset backdrop.
Oh, and it also features other gamechangers and artists such as singer FKA Twigs, rappers Kendrick Lamar, Fetty Wap and Joey Bada$$, up-and-coming Korean music artist and model Sung Jin Park and Australian model/actress Abbey Lee Kershaw, who we are very glad to see making a strong return to the world of fashion. Kendall Jenner also headlines the campaign, appearing in several different images.
Calvin Klein CMO Melisa Goldie explained, “This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation.”
In a first for the American fashion house, the campaign mixes their full stable of brands – Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear – but continues to follow the careful tradition of creating provocative and sometimes controversial imagery.
Bieber even said he was “turned on” by the shoot – take a look at the making of the campaign below:
