Party pics: Tiffany & Co Hardwear collection launch

Party pics: Tiffany & Co. HardWear launch, Auckland

23 June 2017

Auckland’s brightest young things celebrate the arrival of Tiffany & Co.’s new HardWear collection.

On Thursday evening the Tiffany & Co store in Auckland’s Britomart was transformed by a large scale illumination projected onto its façade — the HardWear campaign video starring Lady Gaga.

Celebrities, clients and influencers previewed the edgy-yet-elegant jewellery collection, while Gracie Taylor entertained on the DJ decks in a stunning rose gold Topshop suit. The video projection will live on until Friday evening for customers and onlookers to enjoy, so don’t miss out on your opportunity to view it.

The Hardwear campaign itself showcases Lady Gaga looking uncharacteristically restrained but oh-so-chic – in one image she wears a classic ivory silk blouse and black tailored pants; and in another, a black turtleneck top pops against a Tiffany blue backdrop. Of course, the singer is dripping in the new Tiffany collection, which includes a pair of three-tier drop earrings, a graduated link necklace and a wrap bracelet made from 18-karat gold.

See all the party pics from the event here.

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