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We’re obsessed with Lonely’s unretouched lingerie campaign

13 October 2016

This Kiwi brand continues to pave the way for body diversity in the industry!

How proud are you that Kiwi brand Lonely continue to pave the way for body diversity in the fashion industry? Well, we are. We’re damn proud.

In Lonely‘s latest beautifully realistic campaign that “serves to celebrate individuality,” they’ve shot an array of nine stunning women, few of which are models and none of whom have been touched by a Photoshop wand.

Stars of the campaign include Kiwi model Georgia Pratt, ballerina Anna Collins who is Petra Collins’ sister, trans model Aurel Haize Odogbo, Slutever founder Karley Sciortino, New York-based stylist Marcela Jacobina, Art Hoe Collective founder Gabrielle Richardson, artist Ajani Lucid, model Paloma Elsesser, and campaign photographer June Canedo’s own mum.

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“Through intimate portraits of nine inspiring women, we celebrate our differences, our different ages, our different bodies, our different stories [and] the differences that make us who we are,” said brand founder Helene Morris.

“I just want women to accept who they are and appreciate what they bring to this world and very importantly be proud of what they look like—any size or skin colour,” commented Zara Mirkin, stylist of the shoot.

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