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carrie bradshaw and laptop from sex and the city

Before you type “what’s an e-girl?” we’ve deciphered Google’s top 10 fashion searches of 2019

17 December 2019

carrie bradshaw for sex and the city laptop


Looking through Google’s ‘Year in Search 2019’ we couldn’t help but wonder… what’s an e-girl? And is she different from a VSCO girl? So we investigated.

With trends moving at light speed thanks to the internet, and social media fostering a wide range of different cultural and aesthetic communities, it can be hard to keep track of everything. If you’re anything like us, then you’ve probably done a sly Google search for terms like “VSCO girl” or “yankii” so that you can pretend you know what everyone’s talking about.

All this frantic searching over the past year has shaped Google’s recently released ‘Year in Search 2019’ which breaks down the top searches across different topics.

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For the United States (this topic was unavailable for New Zealand data) the Fashion Style section revealed searches for the aforementioned trends, as well as classics like “preppy style” and some curveballs…. ahem, steampunk.

Other popular search terms speak to events that happened in the fashion world in 2019 – like “Camp style” queries that no doubt stem from the Met Gala’s theme this year, ‘Camp: Notes on Fashion’ that drew from a 1964 Susan Sontag essay.

Fashion Style searches:
‘Camp style’
‘E-girl style’
‘E-boy style’
‘Steampunk style’
‘Harajuku style’
‘Preppy style’
‘Yankii style’
‘Vintage style’
‘VSCO girl style’
‘Emo style’

We’ve saved you some Googling; scroll down for our cheat sheet of what the year’s ten most-searched fashion terms mean.


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