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Cult athleisure brands we want to shop right now

16 November 2017

Inhale. You’ve officially got six weeks until the holiday season culminates to nip your body blues in the bud.

Knowing all too well how fresh kit can perform motivational miracles, we’ve compiled the coolest athleisure brands and where to shop them to put the ‘run’ in ‘running errands’.

P.E Nation

The P.E Nation philosophy is centred around quality design and construction while offering stylish, comfortable and functional pieces that take you to from the studio to the street. The brand reflects a sense of unity, and celebrates an active way of life.

P.E Nation

Contrary to what one would assume, the initials P.E stand for the  brand’s co-founder, Pip Edwards. Spotted from a mile away with the distinct logo, the coveted pieces from the collection have been widely endorsed by sisters Khloe Kardashian and Kylie Jenner as well as the brains and beauty behind the BBG, Kayla Itsines. And if their approach to fitness isn’t goals, we don’t what is!

Website  |
Online stockists   |   The Iconic, Net-a-Porter, and Fashion Lane
Stockists   |     David Jones (various),  Stirling Women (online and Sylvia Park, Auckland), Superette (Takapuna, North Shore;  Te Aro, Wellington; Nuffield St, Auckland; Ponsonby Road, Auckland) Angel Divine (Queenstown); Sisters & Co, (Mount Manganui); No.4 Boutique, (Blenheim).

Charli Cohen

Coined as “technical fashion”, the Charli Cohen brand was born out of a need for clothes that could do everything. Their range offers contemporary ready-to-wear products in cutting-edge performance fabrics with specialist technical construction. These boldly fashion-led yet functional garments are made with premium materials that will have your wishlist quadrupling in length.

 Charli Cohen hero

Spotted on the likes of Alessandra Ambrosio 
and Kate Upton, Charli Cohen is gaining traction in the music industry too with DJs and artists such as Hannah Bronfman, Bonzai, Julie Adenuga and AJ Odudu sporting the cult brand.

Website  |
Online stockist   |      Matches Fashion

Unit Nine

Unit Nine is an Australian brand that is shaking up the everyday sports accessories market by creating high quality, fun and unique sports gear. They believe an active lifestyle can improve your state of mind, so instead of gulping down your morning soy, double shot, low-fat, extra frothy organic latte to cope with life, you can sip it slowly, smile and nonchalantly wave at that person who just cut you off in traffic. Their boxing and yoga kit will induce all kinds of envy in your fitness circles.

Unit Nine hero jpg

The printed luxe yoga mats and boxing gloves have been getting Australian health and fitness gurus such as Alexa TowerseyJessica Sepel and even Rugby League World Cup host Renee Gartner working up a sweat in style. Need we say more?

Website  |
Stockist   |    People Like Us (Orakei Bay Village, Auckland. Phone (02) 2430 1372)


As seen on Australian sweetheart Anna Heinrich, and writer/director/actress Tahyna MacManus, NEO/PREEN is gaining momentum with active individuals all across the globe. Designed to keep up with fast-moving, multi-tasking movers and shakers out there, these bags are the perfect accompaniment to any carry-on luggage or beach-bound jetsetter, and will simplify your life. Stat.


Website  |
Stockist   |      People Like Us (Orakei Bay Village, Auckland. Phone (02) 2430 1372).

Tory Sport

A modern play on iconic Seventies activewear, Tory Sport reimagines classic styles in high performance fabrics. Inspired by the grace and strength of athletes, Tory Sport balances style with substance and their performance activewear is designed to reflect the beauty of the game and the empowering role that sports play in all aspects of a woman’s life. It’s no wonder key pieces from her coveted collections are a hit with celebs.

Tory Sport -hero

Website  |
Online stockists   |      Net-a-Porter, Barneys, and Shopbop.

Live the Process

Made for effortless agility while moving throughout your day, Live the Process has developed a collection to help you draw strength in all areas of your life. Launched in 2013, Live The Process believes in living a holistic lifestyle based on four pillars of well-being: the physical, the emotional, the intellectual and, ultimately, the transformational. Their goal? Exercising consciousness at every stage of your wellness journey.

 Live the process hero

Having successfully collaborated  in the past with actress Mickey Summer to raise funds for The Lunchbox Fund, you can invest in this athleisure brand knowing you’re supporting a brand that’s not only active in a physical sense, but in a philanthropic sense too.

Website     |
Online stockists   |       Shop brand website directly using YouShop for delivery, or visit the THE OUTNET for access to previous collections with up to 60% off.

Scroll to view our most coveted items:


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