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Cos’ creative director on the 5 pieces every shopper should try on

19 March 2020

As the cult-followed Cos label opens its first New Zealand stores, creative director Karin Gustafsson shares how to wear its signature garments.

Short for Collection of Style, Cos has made a name for itself world over for its clique of cleverly dressed customers. From corporates to creatives, they’re known for their love of pared-back styles, interesting proportions and a considered coloured palette.

Now you can be a Cos wearer too. As the Scandinavian chic brand makes an intentional entrance to the Auckland shopping scene, we asked creative director Karin Gustafsson what key designs we should try on to get to know the brand better.

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Here are her recommendations:


 

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