Style we love: Natalie Massenet

Whether you know it or not, Natalie Massenet is the woman almost single-handedly responsible for your online shopping obsession.

Massenet started NET-A-PORTER.COM – the global luxury shopping website – from her West London flat in 2000, before online shopping was even a thing. (Can you remember those days? We try not to.)

People laughed at her, telling her it would never work: “Most people believed that women would never, nor should they ever, buy designer clothes online. All of this would soon change,” she says on one of her Instagram accounts @nataporter_mystorysofar.

But 15 years later, she has built the business into a global behemoth that has turned over NZ$1.2 billion and is set to keep growing between 20-25 percent each year.

With today’s big news of Massenet resigning from the company she so successfully built (and that has seen her become one of the wealthiest and most successful women in the United Kingdom), we decided to take a closer look at the wardrobe of this ultimate #GirlBoss and all-round style icon.

Words: Kelly McAuliffe
Photos: Getty Images

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Natalie Massenet in her self-described uniform of ‘white shirt, black pants’ – always chic.

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Natalie sits front row at Marc by Marc Jacobs Spring 2010 at New York Fashion Week.

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Sequinned pants for evening take a chic turn when paired with a classic black blazer.

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Wearing a Matthew Williamson feathered skirt and studded Louboutins, Natalie helps designer Matthew Williamson celebrate his 15th anniversary.

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As the chairman of the British Fashion Council, Natalie supports local designers. Here, she wears a Peter Pilotto dress to the British Fashion Awards in 2012.

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Attending the Royal Academy Of Arts’ Summer Exhibition Preview Party in 2011.

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Monochrome is Natalie’s signature look.

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Adding a tuxedo coat or a jacket with a twist can change up a basic monochrome outfit.

Natalie attends an evening celebrating with The Global Fund at Apley House, London in 2013. Photo / Getty Images

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Natalie attends an evening celebrating with The Global Fund at Apley House, London in 2013 wearing Burberry Prorsum.

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Honoree Natalie Massenet attends the Glamour Magazine 23rd annual Women Of The Year gala in New York wearing an Alessandra Rich dress and Olympia Le Tan clutch.