FQ Fashion Awards

The FQ Fashion Awards returns this July 31st to celebrate and honour the outstanding achievements of the best in Aotearoa’s fashion industry over the past year.

After the success of our inaugural event in 2024,  the FQ Fashion Awards returns in 2025 with a renewed sense of purpose and a more elevated vision. Set to take place on July 31st in partnership with Lexus, Samsung and Schweppes, this year’s red carpet event is back to celebrate and honour the outstanding achievements of the best in Aotearoa’s fashion industry.

With a mission to support the diverse talents within the fashion industry, the FQ Fashion Awards serves as a platform to recognise creativity, innovation, and excellence across various categories. From groundbreaking fashion collections to captivating visual storytelling, the awards aim to showcase the best and brightest talents shaping the future of New Zealand fashion.

One of the key highlights of the FQ Fashion Awards is its inclusive approach which extends beyond fashion designers to honour the entire fashion ecosystem. This year’s event will also feature new categories such as Fashion Retailer of the Year, Footwear Designer of the Year, The Visionary Vanguard Award (honouring producers, art directors, graphic designers, assistants and other unsung heroes of the industry), People’s Choice Award, and more, celebrating the collaborative efforts that bring fashion visions to life across the generations of emerging and existing talent. See a full list of award categories and finalists below.

The Judging Panel

Dan Ahwa

Dan Ahwa is a leading creative director, stylist and journalist with over 20 years of experience. He was the former creative and fashion director for Viva, The NZ Herald for over a decade. He has served on the boards of Mindful Fashion NZ and the NZ Fashion Museum, and is currently the creative board advisor for New Zealand Fashion Week. He is also a contributing editor to Ensemble, and his styling work has appeared in international publications such as British Vogue, Australian Vogue, Dazed, Fashion Quarterly, Art Paper and Metro.

Lucy Slight

With 18 years of experience in fashion, beauty, lifestyle and entertainment journalism, Lucy has built her career contributing to some of Australasia’s most iconic titles – including Fashion Quarterly, Viva and MTV Australia. She is now a freelance writer and certified personal stylist.

Zeenat Wilkinson

Founder and creative director of Sauce – an online platform dedicated to championing and celebrating diverse voices, and a digital consulting agency providing brands with content creation, branding, digital strategy, copywriting and production. Zeenat’s an established multidisciplinary creator, storyteller, and entrepreneur.

Amanda Linnell

Amanda Linnell has been at the forefront of New Zealand’s lifestyle and fashion media for the majority of her career – working for leading titles such as Fashion Quarterly, Sunday Star Times and Viva, where she was the editor for 15 years. She is now a freelance editor, writer and publicist.

Chris Sisarich

Chris is a multi-award-winning photographer based in Auckland, New Zealand. His personal work has been exhibited in galleries across New Zealand, Australia, and the United States.

Annabel Davidson

Annabel Davidson has been writing about the global jewellery industry for over twenty years, contributing to British Vogue, Vanity Fair, the New York Times, and others. 

Jade Townsend

Jade Townsend is a multi-disciplinary artist, curator, and writer working at the intersection of her Māori, Pākehā, and British heritage.

Ngahuia Williams

Ngahuia Williams (Ngāpuhi, Ngāitupango) is a photographer and creative with over two decades in the fashion industry as a model, mentor, and director of N Model Management.

Leisa Welch

Leisa Welch is an acclaimed make-up artist based in Auckland, New Zealand. With decades of industry experience, her work spans fashion, editorial, and commercial projects.

Category Finalists 2025

Bag Designer of the Year

  • Deadly Ponies
  • Saben
  • Yu Mei

Content Creator of the Year

  • Jess Molina
  • Jungwon Jo
  • Lauren Brodie

Contribution to Maori Fashion

  • Amélie
  • Noa Blanket Co
  • Shona Tawhiao
  • Te Rangitu Netana 

Contribution to Pacific Fashion

  • Lipo
  • Ohn
  • Tav Pacific

Designer of the Year

  • Claudia Li
  • Commonplace Essentials
  • Kiri Nathan
  • Rory William Docherty
  • Zambesi

Fashion Retailer of the Year

  • Ruby
  • Space For
  • The Shelter 

Fashion Writer of the Year

  • Carolyn Enting
  • Emma Gleason
  • Jessica-Belle Greer

Footwear Designer of the Year

  • Commonplace Essentials
  • Deadly Ponies
  • Kathryn Wilson 

Hair Stylist of the Year

  • Danny Pato
  • Kelly Manu
  • Michael Beel

Jewellery Designer of the Year

  • Alice Herald
  • Nick Von K
  • Zoë & Morgan 

Lifetime Achievement Award

  • Karen Walker
  • Kate Sylvester
  • NOM*d

Make-up Artist of the Year

  • Ares Artistry
  • Liz Hyun
  • Lochie Stonehouse

Model of the Year

  • Grace Cox
  • Isabella Moore
  • Sophie Song

Photographer of the Year

  • Guy Coombes
  • Holly Sarah Burgess
  • Marissa Findlay

PR Person of the Year

  • Bailey Salmon
  • Milly Hewat-Wall
  • Tatum Savage

Rising Star Award

  • Amélie
  • NVVR.World
  • Rhoda Nunn

Stylist of the Year

  • Dan Ahwa
  • Rachel Morton
  • Sammy Salsa

Sustainability Initiative of the Year

  • Commonplace Essentials
  • NVVR.World
  • Untouched World

Videographer of the Year

  • Greta van der Starr
  • Kevin Ku
  • Taylor Prichard

Visionary Vanguard

  • Emily Moon
  • Te Rangitu Netana
  • Te Wiki Āhua o Aotearoa

Assessment Guidance

Assessment criteria covers the nominees’ success in their given category as well as their contributions to New Zealand fashion and sustainability. In the case of multiple nominations for a nominee judges will consolidate the information and make a single assessment. All nominees will be judged by an expert panel based only on the information provided in the form below. The purpose of the supporting evidence document is to back-up any claims in the written application – don’t use the eight pages to add more information as the judges may not consider this in their assessments

For more information and event updates, please visit our website or reach out to us at [email protected].

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