The Breast Cancer Campaign
Estée Lauder Companies has been a leader in the global breast cancer movement since Evelyn H. Lauder co-created the pink ribbon and started The Breast Cancer Campaign in 1992. Since then, Estée Lauder has inspired community action to fund leading research and bring us closer to a desperately needed cure.
Estée Lauder Companies’ global approach to fighting breast cancer crucially recognises that while cancer affects many, it does not do so equally. Breast cancer survival rates in high-income countries far exceed those in low-income countries, and some ethnic minorities are at a higher risk of developing and dying from the disease. Delays in or inadequacies in diagnosing have also been exacerbated by the coronavirus pandemic, projected to result in thousands of additional yet unnecessary deaths.
Funds raised by the Estée Lauder Companies’ campaign to date total more than $99 million USD. They support medical research and fellowships, education around breast health and early detection, building and updating treatment centres, funding medical resources, and providing support, therapy, and counselling programs to affected individuals.
How you can participate: Breast Cancer Awareness Month
This October, for Breast Cancer Awareness Month, Estée Lauder wants you to get involved. In support of the New Zealand Breast Cancer Foundation, a nationwide Pink Ribbon Walk is going ahead virtually on Sunday 31 October. A special event for many, the goal is to raise just under $500,000 to fund breast cancer education, research, and patient support. You can sign up at pinkribbonwalk.co.nz.
On the day of the walk, you’ll be encouraged to dress in pink, participate in a virtual warm-up, and walk around your neighbourhood—all while socially distancing, of course. And leading up to the event, you’re encouraged to make a team with friends, family, and colleagues, and support fundraising activities through your very own donation page.
Further, Life Pharmacy, Smith & Caughey’s, and Ballantynes are accepting donations to the New Zealand Breast Cancer Foundation with purchases of Estée Lauder, Clinique, Bobbi Brown, La Mer and Jo Malone London products. The promotion runs until 30 November 2021, and the donations raised will go directly to the New Zealand Breast Cancer Foundation to fund medical research, foster awareness and education, and fund support programs.
And for beauty lovers desiring a special piece with meaning, limited-edition Pink Ribbon products by Estée Lauder, La Mer, Bobbi Brown, and Clinique have been released. A portion of the sales of these limited-edition products online and in-store at select New Zealand retailers will also be donated to the New Zealand Breast Cancer Foundation.
Lastly, on 29 October, you’re invited to create and post your best pink make-up look on social media, raising awareness by using the hashtag #TimeToEndBreastCancer.
Ultimately, the Estée Lauder Companies are on a mission to cure breast cancer through community efforts. To learn more about the fight to end breast cancer and donate to the New Zealand Breast Cancer Foundation, visit breastcancerfoundation.org.nz.
