Emma wears Maggie Marilyn ‘Remember Me’ dress, $895, and ‘Somewhere Tailored’ pants, $450. All other items her own.
As TikTok beauty tutorials have rapidly turned a generation of consumers into armchair skincare experts and our eyes have been simultaneously opened to the beauty industry’s environmental impact, one planet-friendly, high-performing range of purple bottles has risen above them all to revolutionise the way we consider skincare.
“We think about skincare formulations differently,” says Emma Lewisham of the approach that has turned her beauty start-up into a juggernaut in just three years.
She’s referring to the fact that traditionally, skincare has been developed by starting with a singular active ingredient and formulated to deliver a one-dimensional result, often in concentrations that are challenging for the skin to tolerate.
“We’ve turned this on its head,” says Lewisham, “designing our formulations around the skin’s physiology, and harnessing multiple ingredient combinations that work with the skin’s complex processes to trigger a network of activity.”
The world’s first 100% circular-designed and carbon-positive beauty brand, and with a B Corp certification that means it meets the highest standards for social and environmental performance…
The world’s first 100% circular-designed and carbon-positive beauty brand, and with a B Corp certification that means it meets the highest standards for social and environmental performance, Emma Lewisham is proof that you really can have it all — sciencebacked, natural skincare that does what it says it will, and won’t be cluttering landfills in years to come.
Reflecting on 2022, Lewisham says her launch into Mecca New Zealand being the most successful debut in the Australasian beauty retailer’s history “was an incredible milestone and a credit to the team that got us here.” Looking forward, she’s all about staying true to the brand’s values.
“We’ll continue to innovate and remind people of our purpose, so stay tuned for exciting new product launches in 2023 and our launch into Mecca Australia.”
Words: Phoebe Watt
Photography: Guy Coombes
About FQ’s Class of 2022 Changemakers
As the sun sets on 2022 and rises on another year ripe for change — be it individual or collective, domestic or global, big or small — Emma Lewisham is one of seven remarkable women from around Aotearoa who have affected positive change in fields as varied as journalism and the creative arts through to beauty and sustainability. Through their mahi and vision, the lives, legislative rights and legacies of our people and our planet have been changed for the better. Let their challenges and triumphs inspire you to identify a change you wish to tackle in your career and personal life, and motivate you to take that first important step.
Learn more about our FQ Changemakers in our Summer 2023 Issue.
