Elle Macpherson launches new bra range

14 April 2014
By Fashion Quarterly

Elle Macpherson has launched a new range of bras.

elle macpherson
Elle Macpherson shot by Regan Cameron.

Model Elle Macpherson has created and launched a new range of bras, designed to act as a second skin for all body shapes.

Drawing inspiration from the model’s successful Intimates range, THE BODY collection comprises of four different silhouettes: boost, fit, natrual and smooth.

Macpherson said creating a strong silhouette was the foundation of a great body shape, both under clothing and undressed.

“THE BODY Elle Macpherson Intimates is designed to ensure you feel your effortless best,” Macpherson said.

“I wanted to address everyday bras at accessible pricing with unique and easy to find merchandising in a crowded market.”

The collection is available online and in Farmers and Bendon stores nationwide.

READ: How to find the right bra

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