Since Crocs debuted in 2002, the plastic clog has divided people into those who embrace its functionality and comfort and those who mock it. Regardless of which side of the fence you sit on, choosing to love them or hate them (or previously the latter and now the former), you can’t deny their grip as New Zealand’s default footwear choice. Unlike the humble jandal which has been eclipsed by this popular style, Crocs’ simplistic design allows for complete personalisation, lending themselves to a far more fashion-forward option for style seekers, in addition to those opting for them out of pure pragmatism.
Crocs have carved out an indelible niche, proving that true innovation lies not in constant change but in perfecting a singular vision. The classic “holey” Crocs, with their perforated design, have become synonymous with the brand. Crocs’ distinctive design has transformed from a practical, comfort-driven choice to a cultural icon, demonstrating that style can be both enduring and versatile.
Below we unpack five reasons why Crocs have hit a home run with Aotearoa’s fashion set.
5 reasons Crocs are the utimate form of self-expression:
1. They’re a classic
At the heart of Crocs’ success is the enduring appeal of their unique silhouette—a design that has remained remarkably consistent since the brand’s inception. Unlike many fashion items that undergo continuous reinvention to stay relevant, Crocs have thrived by staying true to their original form. This consistency has not only cemented their identity but has also allowed them to become a canvas for self-expression across diverse demographics.
2. They’re versatile
What sets Crocs apart is their ability to transcend traditional fashion categories. They are equally at home in casual settings, on the runway, or as part of a streetwear ensemble. This adaptability is key to their widespread appeal, allowing them to resonate with a broad audience that spans generations and lifestyles. Crocs’ ability to cater to different style preferences is a testament to their versatility. Crocs have proven that a single silhouette can be both adaptable and timeless.
3. They’re customisable
For as long as humans have walked the earth, we have toed the line of striving for belonging and fitting in while, simultaneously, fighting for individualism. Initially created for practicality, the holes found in Crocs’ classic clog have evolved into a key feature that invites personalisation, particularly through the use of Jibbitz. These small, decorative charms have transformed Crocs into a platform for self-expression, enabling wearers to personalise their footwear with favourite characters, meaningful symbols, or splashes of colour. By attaching Jibbitz to the holes, each pair of Crocs becomes a unique, personalised statement that reflects the wearer’s individuality.
4. They connect people
Crocs’ focus on personalisation has not only made them more engaging but has also fostered a sense of community among fans. The ability to swap and collect Jibbitz adds a layer of interaction that extends beyond the act of wearing the shoes, creating a shared experience among enthusiasts. And when birthday or Christmas rolls around, gifting Jibbitz is a fun way to create meaningful moments bespoke to the recipient. It doesn’t matter if you once declared disdain for the style, their sheer reach speaks volumes on their appeal. The more converts, the merrier.
5. They’re an investment
As fashion trends come and go, Crocs remain a constant, proving that innovation doesn’t always mean reinvention. Their single silhouette has shown remarkable staying power, and with each new design iteration, Crocs continue to push the boundaries of what a simple shoe can be. The enduring appeal of Crocs lies in their ability to be both a fashion statement and a blank canvas for creativity—a rare combination that ensures they will remain a staple in the world of fashion for years to come.
