If you follow enough celebrities on Instagram, then it’s unlikely the unmistakable colourful houses perched cliff-side or flash of purple bougainvillea would have escaped you this summer, as it felt like almost anyone and everyone was in Positano. Located on the Amalfi Coast in Italy, the seaside village has long been a glamorous destination for the A-list, with the equally chic island of Capri just a short boat ride away.
When two of the most discerning and stylish women in the world – Gwyneth Paltrow and Olivia Palermo – holiday somewhere within a week of one another, you know the place must be good. See below for who else has been spotted living ‘la dolce vita’ in Positano:
GWYNETH PALTROW
Gwyneth was spotted here mid-July with her rumoured beau, Brad Falchuk. Così romantico!
Rome! #mirabiliaromae @maisonvalentino ❤️❤️❤️ A photo posted by Gwyneth Paltrow (@gwynethpaltrow) on
OLIVIA PALERMO
Trust Olivia P to look this perfect while boating from Positano to the other local treasure, Capri. This girl and windswept hair have quite clearly never met. And can we talk about that dreamy lace cover-up?!
EMILY RATAJKOWSKI
BRB we’re hitting the gym! The actress and model gave us serious beach bod envy as she soaked up the Italian sun while holidaying in Positano and nearby Ravello in July.
I’m on a boat! #ppandemeatpasta2015 A photo posted by Emily Ratajkowski (@emrata) on
#ppandemeatpasta2015 A photo posted by Emily Ratajkowski (@emrata) on
NATALIE MASSENET
If a destination is chic enough for the queen of luxury retail, NET-A-PORTER.COM founder Natalie Massenet, then it’s chic enough for the rest of the fash pack. And so they came in droves for a Positano party thrown by Natalie at the 5-star Il San Pietro di Positano hotel. With a guest list that included Rachel Zoe, Poppy Delevingne, Giovanna Battaglia, Derek Blasberg and Karlie Kloss, that is one party we are certainly feeling the FOMO for.
RACHEL ZOE
Posting a #FBF only a few days ago, it’s clear the celebrity stylist is having pangs about Positano – with views like these, we can’t blame her! Rachel took along her hubby, Roger, but also managed to put aside some time for catch-ups with shoe designer Brian Atwood and fashion writer Derek Blasberg.
#FBF can’t stop flashing back to Positano #wanttogobacknow #unforgettableweekend #parentstrip XoRZ
A photo posted by Rachel Zoe (@rachelzoe) on
A photo posted by Rachel Zoe (@rachelzoe) on
DEREK BLASBERG
It wouldn’t be a party without fashion writer, author and everyone’s BFF, Derek Blasberg. The Harper’s Bazaar editor-at-large documented the trip better than anyone, with a mixture of beautiful portraits of his friends Poppy and Rachel mixed in with some selfies.
A photo posted by Derek Blasberg (@derekblasberg) on
But does the carpet match the drapes too? @poppydelevingne
A photo posted by Derek Blasberg (@derekblasberg) on
KARLIE KLOSS
The supermodel really does rack up the air miles, but with invites like these, we’d be running to a plane as fast as our legs could take us, too! Karlie managed to fit in a flying visit to Italy in between commitments in New York.
POPPY DELEVINGNE
There’s that famous bougainvillea! Model Poppy made a pit-stop in Positano – or #Poppytano as she renamed it – on her way to another stunning European summer destination, the Greek Islands. Okay, Poppy enough already!
A photo posted by Poppy Delevingne (@poppydelevingne) on
LAURA BAILEY
Model and Vogue contributor Laura finds the perfect backdrop for a photo with one of her besties, Poppy Delevingne.
A photo posted by Laura Bailey (@laurabaileylondon) on
LISA MARIE FERNANDEZ
When going to a beach destination like Positano, don’t forget to take along one of your swimsuit designer friends – in this case, Lisa Marie Fernandez. Laura, Poppy and Giovanna Battaglia were all seen sunbathing in her designs, adding a bit of old-time glamour that looked so perfect against the Italian seaside backdrop.
A photo posted by lisamariefernandez (@lisamariefernandez) on
GIOVANNA BATTAGLIA
Even on holiday, the fashion editor stays true to her extravagant and colourful style. This red two-piece – or something very similar – is going straight on our holiday packing wishlist. It’ll look great when we hit the shores of Positano next summer, obvs!
Regram @giampaolosgura #wheninPositano
A photo posted by bat_gio (@bat_gio) on
