Whether you’re looking to make a statement or attract a specific energy, Cadman Rock has created collections of jewellery that combine artisanal design with metaphysical stones to produce unique pieces that exude confidence. Built on connections, the brand’s name comes from Rachel’s paternal grandmother connecting the brand to strong women while the organic and celestial nature of the stones grounds the pieces to the earth. The end result? Bold rings, bracelets, earrings and necklaces that make you feel a little bit more magic. 

From a career in commercial property and raising two teenage sons to launching a jewellery business post-pandemic, we speak with Auckland-based Cadman Rock founder Rachel Winder on how her not-so-straightforward path led her to an unapologetically un-ordinary jewellery business. 

In conversation with Cadman Rock

So Rachel, tell us about yourself…

Home for me is on the North Shore of Auckland. We live in Birkenhead Point, a sleepy coastal village that has lots of trees and birdsong that’s also close to the CBD. I am married to Nick, and we have two teenage boys which keep us busy! My professional craft is commercial property however I have always loved jewellery and am a bit of a magpie. Over the years travelling to different countries and experiencing incredible cultures, jewellery has always been a fascination and provides a creative outlet which makes me happy. Spare time is really about family and friends and creating great memories with each other! 

How did you transition from your career to launching a jewellery brand? 

My pathway has always been organic, and I have never had a “life plan”. A great inspiration was my maternal grandmother who was equally passionate about beautiful jewellery pieces and how they can transform your look and confidence. The name Cadman originates from my paternal grandmother and the connection to these wonderful, strong women is very special to me. 

Your ethos centres around: ‘there is no ordinary’. Can you please explain what inspired this? 

Who wants ordinary? We are all unique and special individuals with a powerful voice. There are a lot of generic products out there and I wanted to create pieces with a bold perspective that are a little “rock and roll!” I love the history and tradition of things, so evolving that concept with a confident twist is what inspired me with “there is no ordinary.” 

Tell us about your design process and what inspires your collections? 

My process evolves from an idea that I am inspired by. The inspiration is created from something I have heard, seen or experienced. The semi-precious stone selections are inspired by nature as there are many rich colours when you think about the earth, sky, ocean, and forests. I collaborate with specialised artisan jewellery makers, who have a long history in this craft that have been passed from one generation to the next. This is built upon a personal 20+ year relationship and together we look to work in harmony, along with our passion about the environment and social causes, so it’s a great alignment to the values we hold at Cadman Rock.