Boudicca Italy is the new label in luxury leisure wear stepping up your off-duty style

19 June 2023
By Fashion Quarterly

Pieces that offer versatility in classic silhouettes are taking over. Dress sharply with intent in well-articulated leisure wear that delivers style and functionality in premium fabrications.

Consumers are ready to embrace dressing up and dressing well but not at the expense of comfort and performance. Enter Boudicca Italy, the label bringing seasonless styles that are inherently versatile and taking you from day-to-night with ease.

In its simplest form, Boudicca Italy has made a minimalist formula for maximalist dressing inspired by the vivacity of the European aesthetic. Allow us to explain:

Their recent launch in New Zealand is headlined with four collections: Day Luxury, Athleisure Wear, After Party, and Sporty Chic. Day luxury is centred on elevating the everyday by subbing in their more sophisticated pieces for a more premium feel. Think: flattering tailored shorts with elasticated waistbands in breathable, lightweight prints imagined in verdant prints you can pair with structured blazers. For their Athleisure Wear collection, modest sports bras and leggings feature fashion-forward accents like logo-printed mesh inserts or clever cuts to cinch the waist in visually. After Party is perhaps their most playful and promiscuous take on styling their pieces providing options that will go where the night goes. And lastly, bringing it all together is Sporty Chic which lifts the best of Athleisure Wear and pairs it with Day Luxury for outfits that make women feel unstoppable, empowered, and confident.

Elegant, classy, and effortless

You don’t need to be well-travelled to see that the allure of Italian fashion extends beyond the runway with many Italians displaying a natural flair for dressing well and embracing personal style. As the epicentre of many of the world’s most prestigious luxury designers, Italian style has become synonymous with opulence, sophistication, and innovation.

Made with the modern woman in mind, each item in Boudicca Italy’s collection can be dressed up or dressed down to adapt to your day. Ideal when you simply don’t have the time or the mental bandwidth to compute your outfits between commitments.

For example, transition seamlessly from workout to work meeting with outerwear that combines graphic logos, painterly prints in vibrant colours or pair their monogram t-shirts or tanks with patent pants and boots for a punchy dinner date. Want to add some drama to your weekend casual? Style a crisp white shirt underneath Boudicca Italy’s oversized Fashion Sweater for relaxed warmth that carries serious sartorial cachet.

Sustainability is sexy

Partnering with the best Italian manufacturers, Boudicca Italy’s capsule of leggings, bomber jackets, graphic t-shirts, tanks, sweatshirts and sweaters, are produced using 100% organic cotton and premium performance fabrics. But their commitment doesn’t stop there. Boudicca Italy prioritises quality control and works with their suppliers to ensure that quality control and environmental best-practices are adhered to – even if that means slowing the production process down.

For Boudicca Italy, sustainability is sexy. With their collection, they’ve made a point of proving that having impeccable style and a beautifully curated capsule closet full of pieces in constant rotation, all while shopping sustainably with eco-friendly fashion in mind, is entirely possible.

Boudicca Italy is continuing to find ways to offer luxury versatility to all occasions, and are promising a more fashion-focused second collection towards the end of 2023.

For more information or to shop the collection yourself, visit


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