Blonde gone brassy? How to protect your tresses against the elements in summer

12 February 2024
By Louise Dunn

Turns out we're using our purple shampoo wrong...

Versace Ready to Wear Spring Summer 2024. Source: Launchmetrics.com/Spotlight

There are many misconceptions about caring for your blonde hair and maintaining its brightness and shine. Going green from chlorine or yellow from the sun may be the common culprits for brassy tones but nothing a regular purple shampoo can’t fix, right? Wrong. 

Over toning your highlights with purple shampoo not only increases the likelihood of making your hair appear grey or violet but it also causes damage and dullness. 

We consult sales training specialist Federica Giannino at Kemøn, an Italian premium haircare brand, on how you can protect your blonde – natural, coloured or otherwise – from the elements with useful dos and don’ts to ensure healthy, radiant blonde hair all year round.  

5 tips to take care of your blonde hair

1. Spot treat yellow tones

Think of purple shampoo more like a treatment, than a daily shampoo. According to Giannino, a common misstep is using purple shampoo too broadly, too often. “The key is targeted application – spot treat where yellow tones appear, instead of covering the whole head,” she suggests. “Let it sit, then briefly extend through all your hair just before rinsing.” To maintain a salon-fresh look, use purple shampoo sparingly to maintain the ideal balance of moisture and colour correction. 

2. Prioritise scalp care and hair health

Some products focus solely on colour correction, neglecting hair’s overall health. True care goes beyond just battling yellow tones; it’s about enriching the hair with what it needs to thrive – strength, softness, and shine. “That’s why we crafted our Actyva Colore Brillante Anti-Yellow line with nourishing ingredients like Moringa oil and protective complexes to rejuvenate and fortify hair, ensuring elasticity and luminosity,” says Giannino. “It’s the comprehensive approach your hair deserves.”

Versace Ready to Wear Spring Summer 2024. Source: Launchmetrics.com/Spotlight
Versace Ready to Wear Spring Summer 2024. Source: Launchmetrics.com/Spotlight

3. Protect your hair in the water

Before taking a dip in the pool, consider getting your hair thoroughly wet. By doing so you’re making the hair less able to absorb chlorine and preventing it from turning that unwanted shade of green. Next time you’re poolside, take a quick shower or keep a spray bottle handy for a quick pre and post-pool spritz. Furthermore, protective hairstyles such as braids, buns, or ponytails minimise your hair’s exposure to the water, ultimately minimising damage from salt, chlorine and other heavy metals found in water. 

4. Nourish your hair

As tempting as it is to let your salty waves have their day in the sun (figuratively and literally), make an effort to shampoo your hair promptly after swimming with anti-yellow products to remove impurities and neutralise any discolouration. ACTYVA’s Colore Brillante Anti-Yellow range not only colour corrects but is also infused with UV filters to safeguard your hair from the damaging effects of UV rays, maintaining colour integrity and preventing fade.

5. Reduce UV exposure

Just as you protect your skin with sunscreen, shield your hair from the sun’s harmful rays. Wearing a hat or using hair sunscreen will provide an extra layer of defence against UV damage, helping maintain the integrity of your blonde colour. Consider incorporating products designed to protect your hair against harmful UV rays into your regime such as sprays or leave-in treatments. Otherwise, combat the dehydrating effects of summer by incorporating nourishing conditioners and hair masks into your routine, ensuring your hair stays hydrated, silky smooth, and revitalised.

Shop our favourite sun-friendly products

ACTYVA Color Brillante Violet Shampoo 250ml, $43.50 from iHair
ACTYVA Color Brillante Violet Booster 50ml, $46.50 from iHair.
Kevin Murphy Blonde Angel Wash, $59 from Colleen.
Chloe Zara Glossifying Hair Mist, $59.
Kérastase Soleil Crème UV Sublime Leave-In Cream 150ml, $59
Davines NOUNOU Hair Mask 250ml, $51.50 from Colleen.

Images: Supplied, Launchmetrics.com/Spotlight

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