Last month, power couple Beyoncé and Jay-Z appeared alongside one another in a campaign for the first time ever, marking a new direction for iconic luxury jewellery brand Tiffany & Co with ‘About Love’.
After much anticipation, the accompanying film has just been released—prepare for 90 seconds of pure escapism, and a whole lot of romance. Directed by Emmanuel Adjei, Queen B pays tribute to classic 1961 film Breakfast at Tiffany’s with a performance of the song ‘Moon River’.
Set against a backdrop of the striking Orum House in Los Angeles, Beyoncé sports the iconic Tiffany diamond, considered among the most important gemstone discoveries of the 19th century.
As a part of the campaign, Tiffany & Co. has also partnered with BeyGOOD and the Shawn Carter Foundation to create the Tiffany & Co. About Love Scholarship Program. Pledging $2M in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities (HBCUs).
View the enchanting film below, and keep an eye out for the snippets captured by Jay-Z on a Super 8 camera too.