Beyoncé has officially started an Alice McCall fashion movement

21 November 2016
By Fashion Quarterly

The power of Queen Bey though

A photo posted by Beyoncé (@beyonce) on

The power of Queen Bey though

Beyoncé’s newfound love for Australian fashion label Alice McCall has the brand earning record sales.

That’s right, in a number of her latest Instagram posts and during a glamorous appearance on Saturday Night Live, Beyoncé is seen flaunting the same Alice McCall ‘Senorita’ dress.

Not only has the stunning outfit garnered almost 1 million likes, it has reportedly boosted Alice McCall’s website traffic by 80%!

A video posted by Beyoncé (@beyonce) on

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With 88 million followers on Instagram alone, it is hardly surprising that the now-famous black and white number is completely sold out in every size except size 4. Bey is, after all, the ultimate trendsetter.

Since Beyoncé stepped out wearing the dress, McCall revealed to Elle Australia, “that dress drove 25 percent of total sales that day.”

If this isn’t a fashion movement, we don’t know what is!

But Beyoncé’s love for her unique designs doesn’t stop there! Elle Australia is reporting she has worn at least seven designs from the brand this year. No wonder 2016 happens to be McCall’s most successful yet.

We can finally say that everything Bey touches really does turn to gold!

Related video: Beyonce’s makeup artist shows us how to nail a cat-eye using this $3 product

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Words: Zoe Madden-Smith

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