More than skin deep: Founder April Gargiulo on Vintner’s Daughter

25 May 2023
By Fashion Quarterly

Founder of Vintner’s Daughter, April Gargiulo, makes a compelling case for slow skincare. Her simplified yet effective edit of high-performing products means a lengthy routine isn’t necessary if you want your skin to age like a fine wine.

I come from a community in Napa Valley, California that’s dedicated to making some of the finest wines in the world through meticulous craftsmanship and attention to detail.

Shortcuts are not allowed and practically every grain of dirt is considered for its quality. I believe that to make the best of anything, you must begin with the highest quality raw materials. It sounds lofty, but I wanted to create a skincare company built on the same philosophical foundations as the winemaking world I come from.

I took a good look at the so-called luxury products I was using and quickly realised they were the equivalent of processed food, made from cheap synthetics, powders and extracts.

How could I expect my largest organ, my skin, to be its most healthy and radiant if I was feeding it garbage? This was the problem I wanted to address with Vintner’s Daughter. It took more than two years to arrive at the final formula for our first product, the Active Botanical Serum, which takes three weeks of meticulous formulation to make. Because almost all skincare products are made in six hours or less, I was turned away by the top labs in the country. They told me no one makes products the way I wanted to and encouraged me to use “faster and cheaper” ingredients, but coming from the winemaking world, where a bottle of wine takes three years to make, three weeks felt like nothing to me.

 

We begin every formulation by sourcing the world’s best ingredients from farmers and producers who share our commitment to quality, and thoroughly testing them to ensure the highest standard.

Next, we create our signature Phyto Radiance Infusion™ in a three-week, temperature-controlled process that gently captures the full spectrum of the whole plants’ nutrition and protects nature’s powerful synergies. Your skin immediately recognises our plant actives and puts them to work to accelerate its own powers of regeneration, repair, brightening and firming.

Vintner’s Daughter Active Renewal Cleanser, $175, Active Treatment Essence, $355, and Active Botanical Serum, $305.
Vintner’s Daughter Active Renewal Cleanser, $175, Active Treatment Essence, $355, and Active Botanical Serum, $305.

The biggest influence my winemaking background has brought to my business is the steadfastness around staying true to our mission to create the most performance-driven and safe skincare.

We’re patient in our approach and understand that in order to make the very best, you must start with the very best raw materials and honour them through meticulous formulation processes. In a skincare world where fast and cheap alternatives are abundant, this foundation has allowed Vintner’s Daughter to service the skin in such an incredible way.

Hydration and moisture are often mentioned interchangeably, but knowing the difference can unlock a much deeper understanding of what your skin needs to thrive.

Simply put, water hydrates and oil moisturises; hydrating the skin means increasing its water content, whereas moisturising strengthens the natural lipid barrier. A healthy radiance requires both, and delivering optimal levels of hydration and moisture is at the very heart of the unique yin and yang synergy between our three products: Active Botanical Serum, Active Renewal Cleanser and Active Treatment Essence.

The sentiment we hear most often is “Where have you been all my life?”

This means so much, because for us to create a product, it must live up to incredible standards of quality, craftsmanship and performance. We like to say that we don’t want to make your next product, we want to make your last product. Our community appreciates this commitment to only creating game-changing products that they never want to live without.

Vintner’s Daughter is exclusively stocked in Aotearoa at holistic destination Tonic Room in Kingsland, Auckland and at tonicroom.co.nz.

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