Three words: a selfie room. Covered in roses, to be specific. The only person who could beat Kylie’s insane cosmetics release? Mrs Kim Kardashian-West of course!
KKW Beauty has officially launched and it’s safe to say the beauty world was ready to empty their wallets at the get-go. The highly coveted Contour Kit, approved by her super fabulous and high profile makeup artist Mario, sold out in less than three hours, expecting to net $14.4 million… Not bad for a side hustle!
In true KKW fashion, the exclusive launch party was held at Kim and Kanye’s stunning Los Angeles mansion and featured a seriously magical selfie room that involved mirrored walls covered in baby pink roses with the perfect selfie lighting installation. Think the convenience of the KKW-endorsed Lumee Case but as a big, beautiful, bloom-filled room.
With the brand new, supposedly ‘easy to use’ Contour Kit and dual ended contour brush, the hot-on-the-market beauty entrepreneur kept the event minimal to communicate a key aspect of her new brand, by showcasing her products in a room that looked like a super chic, blush pink beauty museum. Totally Instaworthy.
Naturally, all of the babes and influential A-listers were posting up on the ‘Gram and Insta Story, including beauty kings Jeffree Star and Manny MUA, and even one of Miss FQ’s FAVE Sydney-based #girlbosses Elle Ferguson – what a lucky gal! Not to mention our fave momager, Kris Jenner and of course, a surprise from hubby Kanye with their super cute daughter, North.
I don’t know about you, but the snaps from this event alone have got us envying all of the lucky babes who managed to get their hands on this super luxe beauty line, our debit cards are definitely ready for the next release!
