YSL Beauty introduces Dare & Stage, an Instagram magazine that we anticipate will be a social media gamechanger.

Each week YSL Beauty pick a theme and turn their feed into a frenzy of stories and columns featuring innovative writers, bloggers, designers, photographers, muses and more, all in the style of a classic glossy magazine… but on Instagram.

So far the themes have centered on beauty and strength, with the first issue drawing on the YSL Beauté Woman concept in line with 2016’s International Women’s Day.

Dare & Stage is a more refined and elegant way to Instagram, yet more casual and interactive than an actual magazine.

Discover “Dare & Stage”: the first magazine created exclusively for Instagram. “Dare & Stage” is about inspiring you to get out there and experiment, mix, match, unmatch, learn, love, and nourish your eyes, heart & soul. There is so much to try in a lifetime, don’t compromise. Dare & Stage: one-of-a-kind beauty experience. Get ready! YSL Beauty team #yslbeauty #dareandstage #makeup #skincare #fragrance

A video posted by YSL Beauty Official (@yslbeauty) on Mar 7, 2016 at 7:55am PST

And even though the ‘Instamag’ is still in its early stages, we can foresee big changes in the Instagram, beauty and fashion world, thanks to YSL.

Words: Tashjian Barklie
Photos: Instagram