Stolen Girlfriends Club have long used denim as a core component of their brand identity and now they’re giving the wardrobe staple a true voice of its own with the launch of Stolen Denim.

Stolen Denim will offer both refined core styles and seasonal releases with the first collection ‘Real Cool Time’ featuring black denim for men and women in contemporary rock and roll silhouettes.

Aware of denim’s crucial role not only in their brand’s DNA but as a pivotal wardrobe component of men and women across New Zealand, Stolen underwent a tireless fit testing process and refined the perfect fashion, dress and relaxed styles in an array of wash treatments. The premium Turkish denim is hardwearing – chosen for its ability to improve with wear and last the distance, with distinctive metal hardware and leather detailing offering a quintessential Stolen touch.

This year, Stolen Girlfriends Club celebrates their 10-year anniversary and will be opening a new flagship store on Nuffield Street in Auckland. The denim will be available to purchase at the New Market store when it opens its doors mid-May or from selected stockists and stolengirlfriendsclub.com.