Sleepwear is the ultimate staple in your self-care regime. Here’s where to shop your dreamiest set yet

23 January 2025
By Guest Writer

You spend a third of your life in bed—it's critical to make it count. Quality sleepwear is not just a luxury but a self-care essential you’ll never regret, writes Paris Lloyd-Beere.

Courtesy of Tekla

It’s a fact of life that even the most productive busy-bodies love a lazy day here and there. But, on such days, 5pm rolls around and brings with it greasy hair and a pile of DoorDash rubbish. The switch from joyous relaxation to feeling gross is immediate, and intense (for me, at least). Wouldn’t it be great if it didn’t have to play out that way? Well, that’s where cute pyjamas and a slick back bun come in to cure your woes.

The role of sleepwear in self-care

Even if you are one of the few who can’t stand to do nothing, working from home or running after the kids feels more manageable when you’re donning a butter-soft modal set. There’s no denying that self-care is vital for survival. Sleepwear that makes you feel good is an equally powerful and underestimated component in the mindful liberation self-care provides you.

Fabric matters: What to look for in elevated sleepwear

Today, we are spoilt for choice when it comes to ethically-made, comfy sleepwear. From mulberry silk, and 100% organic cotton to a mix of both. Modal, flannelette, viscose – anything you’re after you’re sure to find in a variety of prints, shapes, and styles. But with the luxury of selection, comes a paralysis of choice – it can be hard to feel certain that what you’ve selected is the best option. Luckily, we’ve done the hard yards for you and found the best in the sleepwear business.

Shop local: New Zealand’s best sleepwear brands

Papinelle’s annual collab with Karen Walker features a forest toned colour palette that perfectly ties in to their pattern-loving rep; Dear Dylan’s youthful-feeling basics are another Aotearoa-based go-to to make you sleep like the ultimate clean-girl; and Laing’s smaller selection is the absolute Queen of the quiet luxury vibe. But last but not least, Whenua Whānau’s colourful kōwhaiwhai patterned sets have sizes for you and your pepī. Once you dive down the elevated sleepwear path, you’ll never go back. You spend a third of your life sleeping so you may as well look and, more importantly feel, cute doing it.

Our go-to sleepwear brands to shop now

Words: Paris Lloyd-Beere
Images: Supplied

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