Contemporary menswear label Crane Brothers is marking its 25th anniversary with a grand reopening of its flagship store on Tāmaki Makaurau/Auckland’s High Street. This celebrated milestone sees the brand embracing a fresh, revitalised aesthetic that reflects its commitment to quality and innovation while staying true to its storied past.

Originally an abandoned hotel, the redesigned space now elegantly combines classic craftsmanship with modern design elements. The overhaul has been meticulously executed in collaboration with top local and international vendors, including Giacon Terrazzo Flooring, Aalto Paint, Nodi Rugs, and CM Built, while art curator Michael Lett has facilitated the inclusion of works by the acclaimed Martino Gamper.

The store’s new look deviates from its previous dark, exclusive ambiance, introducing a lighter, more vibrant atmosphere inspired by founder Murray Crane’s global travels and extensive Italian influences. Despite this shift, the design maintains the brand’s core values of integrity and masculinity.

Crane Brothers’ made-to-measure service epitomises their dedication to a premium retail experience. Conducted exclusively in-store, this bespoke process can take up to two hours, allowing clients to choose fabrics and styles for a perfect fit—making their retail space all the more critical. The inviting store environment ensures a comfortable, engaging experience ideal for those seeking exceptional tailoring for events or awards season.

In celebrating its quarter-century, Crane Brothers has rejuvenated key historical features within the store, such as a 100-year-old Matai floor and the original brass fittings from 1999, refurbished by the same company responsible for their initial installation. 

Founded in 1999 by Murray Crane, the label has consistently pushed the boundaries of menswear in New Zealand and gained international acclaim. Crane Brothers continues to innovate with a unique perspective on modern fashion, embodying a commitment to client service and a relentless pursuit of excellence.