We’ve seen many manicure trends come and go in recent seasons with some staying the course longer than others – think: lip gloss nails and the glazed doughnut finish – but one shade that rarely gets the kudos it deserves for being a true classic is red.

With conversations around the cost of living underpinning just about anything related to our spending, it’s no wonder that lipstick theory has found its way into our monthly manicure visits. TLDR; as incomes fall, economists have suggested that consumers will forgo big-ticket luxury goods purchases that they can no longer afford and instead spend their (reduced) discretionary income on smaller luxury items i.e. luxury lipstick. Couple that with red lipstick theory that’s gaining traction on TikTok, amassing an eye-watering 82.1million posts (and counting), and we’ve arrived at #rednailtheory. But which red is the right red?

Coined as ‘Pomegranate Red’, this juicy manicure hue possesses an optimistic brightness which leans ever so into terracotta territory as opposed to a deeper shade of burgundy. Hallmarks of Pomegranate Red include an almost jelly-like finish as a result of the shiniest top coat you can find. An ideal tint for both your manicure and your pedicure, this is one you can expect to request on repeat right into the silly season. 

So, will you be trying Pomegranate Red nails?