Up your lingerie game with these selects from Bendon Lingerie’s latest collection
16 August 2023
By Fashion Quarterly
Designed to Bend On the body and move seamlessly with you, Bendon Lingerie's collection is a tribute to life's pivotal moments and the perfectly fitting designs that accompany them.
As we age and evolve so too do the demands of our underwear. Whether it’s providing comfort and support or a means of expressing intimate aspects of ourselves, the sense of control, empowerment and self-assurance in which our underwear creates extends far beyond the visible exterior.
With each iteration of ourselves – be it our fluctuating figures, the changing seasons, or unearthing more of our identity – Bendon Lingerie’s house of brands has always been within reach to fortify these moments.
Established more than 75 years ago, Bendon Lingerie’s legacy of comfort, fit, and quality still resonates with women today with reliable options across their Bendon, Fayreform, Pleasure State, me. by Bendon, and Lovable brands. Appealing to a diverse range of women, age groups, sizes, and lifestyles, the new 2.23 season collection embodies these values, introducing fresh designs that align with the latest trends while carrying Bendon Lingerie’s long-standing legacy of innovation and comfort.
Below, we revisit these much-loved labels and why they’re relied on and trusted by so many New Zealand women.
Bendon
When we’re in the throes of multi-tasking motherhood or hustling a 5-9 after our 9-5, practicality is a primary concern. Supple cottons, reliable shaping, and seamless structure to slip under whatever we throw on is essential but it shouldn’t come at the expense of aesthetics. Enter Bendon, the brand that balances form with function and provides an everyday solution for modern women. Redefining comfort, Bendon’s latest collection provides a contemporary take on some of our traditional favourites.
Our top picks:
- Bendon Comfit collection soft cup plunge bra, $59.95
- Bendon No show high rise thong, $19.95
- Bendon Tara soft cup bra, $49.95
Fayreform
Embracing the chill of winter with timeless grace and elegance is the Fayreform brand. Fayreform’s latest collection refines the brand’s distinguished aesthetic, harmoniously blending larger cup sizes with delicate lace detailing for a poised, feminine charm. For those who long for the classic allure of European elegance, this collection offers a journey through its enchanting colours and meticulous details.
Our top picks:
- Fayreform Daring Underwire Bar $79.95
- Fayreform Daring underwire bra, $39.95
Pleasure State
Bold, vivacious, and oh-so opulent, Pleasure State has pulled out all the stops with its latest collection. Pleasure State’s celebration of diverse perspectives and radical self-love is evident in their spontaneous amalgamation of fluid and theatrical designs, lit up with unexpected splashes of colour. It enhances everyday experiences with intricate details, Swarovski crystals, and layers of luxury. With Pleasure State, you have a licence be anyone and everyone, including your unapologetic self.
Our top picks:
- Pleasure State Lace Me Up contour balconette bra, $89.95
- Pleasure State Olivia luxe thong, $79.95
- Pleasure State Lace Me Up Corset, $179.95
me. by Bendon
With me. by Bendon, the attention is in the details. From intricate stitching, airy mesh, and luxurious laces to a wide range of supple textiles in matte or high-shine renditions, this collection balances style, simplicity and surprise in equal measures. The 2.23 collection amplifies individuality and comfort, focusing on trend-inspired designs that ensure a natural, quality fit.
Our top picks:
- me. by Bendon Delightfully so wire free bra, $59.95
- me. by Bendon Delightfully so bikini brief, $39.95
Lovable
Designed to reflect and amplify your youthful spirit, Lovable is the brand carrying a bright and bold colour palette for complete self-expression. Featuring soft and seamless styles through to playful lace detailing and logo waistbands, there’s a Lovable set for every mood. The incoming collection centres on the ‘Sunday Girl’ aesthetic making it an ideal choice for women who are relaxed, playful, and authentic.
Our top picks:
- Lovable Sexy & Seamless Soft Cup Bra, $59.95
- Lovable Sexy & Seamless Boyshort, $24.95
