If there’s one style of shoe every person needs in their wardrobe, it’s a good pair of sneakers. Understated, versatile, and most importantly comfortable, there are very few outfits that a sneaker won’t suit.
One sneaker style that has withstood passing trends and made its mark on the fashion world is ECCO’s Soft 7. Celebrating seven years since their initial release in 2015, ECCO are marking this milestone with a brand new collection for Autumn/Winter ‘23 featuring black and white, bold metallic and patterned styles all crafted from ultra-soft leather. The collection will also see new variations of ECCO’s Soft 7 Tred in premium Nubuck and full-grain leather – the perfect utilitarian style for everyday wear.
As the Soft 7 continues its legacy as one of the brand’s best sellers, here are five reasons why you should consider adding this iconic style to your cart.
1. They’re comfortable
Sure, every sneaker style out there tends to be more comfortable than your average heel or sandal but the Soft 7’s are in a league of their own. Utilising advanced FluidForm technology, Soft 7’s are designed specifically with comfort in mind, with each pair crafted to suit the complex anatomy of the human foot. In addition, each pair contains the brand’s signature inlay insoles built with the best shock-absorbing and breathable materials to ensure that your feet stay healthy and happy. When combined with premium quality leather, Soft 7’s make everyday movement all the more luxe.
2. They’re trans seasonal
Whether it’s summer, winter or a season in between, Soft 7’s have all the necessary technology to make them wearable year round. During the warmer months, the inlay insoles allow for optimal air circulation so that your feet aren’t getting too hot and bothered. Made from an open-celled material, a ‘pump’ effect is produced during walking that ensures fresh air is getting to the feet, keeping you fresh on the go while also reducing any sweat or possible odour. During cooler months, the Gore-Tex technology in the Soft 7 Tred means that you can cover any terrain or weather with style thanks to its wind and waterproof abilities.
3. They’re versatile
Regardless of your preferences, Soft 7’s diverse range of styles make choosing what to put on your feet all the more easy. For those on the hunt for that perfect minimalist sneaker, the latest black and white iterations are a go-to. But if you’re looking for a sportier, more practical shoe to fare in all conditions, you might opt for the Soft 7 Tred. The autumn/winter collection is full of new and bold variations to complement all tastes.
4. They’re chic
Although perhaps stating the obvious, the Soft 7’s are coveted not only for their impeccable engineering, but also because they’re simply a stylish shoe. In true Scandinavian fashion, their Danish design balances a clean, polished look with optimal functionality, offering a sense of quiet luxury to the wearer. What’s better, they pair equally well with a dress pant as they do with a relaxed jean, making for endless styling opportunities.
5. They’re timeless
When making the choice to purchase a pair of Soft 7’s, you know you’re investing in a timeless option. Dating back to the brand’s inception in the 1960’s, ECCO’s mission has always been to deliver premium functional and comfortable shoes that lasted the test of time. By utilising a Danish approach to design that prioritises timeless style over seasonal trends, Soft 7’s will look just as good in your shoe rotation now as they will in ten years time.
Shop the full Soft 7 range at eccoshoes.co.nz
