Love, as defined by author Dr. Gary Chapman, can be expressed in a multitude of ways — that is, the five love languages to be exact: words of affirmation, acts of service, physical touch, gifts, and time. Many could then say that it’s rather fitting — symbolic even — that the gift of a classic timepiece can stand to represent much more than meets the eye. Beyond its time-telling abilities, a wristwatch can signify a partnership, a bond, and an all-enduring love between both timepiece and wearer, gift-giver and receiver. Because to love, is to give time. And what better token of love and time is there than an iconic wristwatch steeped in history, like the Cartier Tank. 

The revered jewellery and haute horlogerie house Cartier is synonymous with love. The emotion is the expression of the brand’s design vision — naming its most popular jewellery collection after love, itself. “[Love] is part of our DNA. If you look at our history, our values, they are directly associated with love… there is no ambiguity about that…” said Cartier’s chief marketing officer Anaud Carrez on the release of the brand’s recent short film Love is All. 

And beyond this vision, and innate devotion to love, is Cartier’s unique spirit of quality craftsmanship, timelessness and innovation. Enter the restoration of the Tank Must: the 1970 take on Cartier’s horological icon, Tank — and a timepiece well-favoured by Andy Warhol — which once again joins the Maison’s line-up of fine timepieces. Encouraged to be “swapped between lovers” the genderless timepiece is the Maison’s most elegant and self-assured statement to date of Cartier’s longstanding watchmaking commitment to progress.