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These are the 5 fashion girls influencing what you wear

12 April 2018

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So watch this space!

Global fashion search platform Lyst has been tracking international stars to see how they influence the search and sale of clothing. Based off spikes in demand via search and sale responses from a variety of online stores, the platform has discovered that there are several top emerging style stars that we should really be paying attention to.

The results below may or may not surprise you, but either way, what they wear is likely to affect fashion trends and your wardrobe at some point.

Scroll through the gallery below to see who Lyst has picked as the top five young style stars to watch in 2018:

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1/5

Zendaya

We’re not surprised Zendaya’s taken out the top spot after already been hailed as a fashion chameleon due to her bold outfit choices and evolving looks. According to Lyst, 24 hours after wearing a Michael Kors red tracksuit to NYFW the company saw an increase in searches for said ensemble. Other examples of her influencer prowess include increasing the search results for the Off-White dress she wore to the Kids’ Choice Awards and her Boohoo capsule collection.

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2/5

Millie Bobby Brown

She’s already been hailed as a major superstar and loved by the fashion set following her debut in Stranger Things, but the Miss FQ cover star’s influence is only increasing. Examples include a 31% search increase for the pink Calvin Klein dress worn by Millie at the SAG Awards.

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3/5

Camila Cabello

Noted as the number one music influencer in the US by Lyst, the singer spiked views of red dresses by 24% after she wore a Vivienne Westwood red dress to the Grammy Awards and a 32% increase in tanned leather coats week on week after she wore a Givenchy tan trench to London Fashion Week.

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4/5

Kaia Gerber

This one should also come as no surprise. Kaia’s been a favourite on the runway and in street style photos since her fashion debut last year. Chrome Hearts and Pared Eyewear are a few of the brands she helped boost sales and searches for since wearing the product. Not to mention when she stepped out in a pair of green tartan pants, it launched over 1,000 searches for the style.

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5/5

Bella Thorne

The former Disney star has been steadily rising in the ranks, influencing the sales and searches of labels like Pamella Roland by a 15% increase after being photographed wearing the brands’ product.

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