In the ongoing pursuit of the ultimate mascara that lengthens, defines or creates come-hither volume, new formulations may vary but right now the delivery is the same. Fine, flexible rubber bristles that coat each and every lash. These are our new favourites.

1. Benefit They’re Real Mascara, $42. 2. Max Factor Masterpiece Glamour Extensions 3-in-1 Volumising Mascara, $31.99. 3. Clinique Chubby Lash Fattening Mascara, $40. 4. Art Deco Volume Supreme Mascara, $28. 5. Maybelline Lash Sensational Hydrofuge, $23.99.